Speed-to-lead response
An acknowledgement goes out in minutes, whatever time the enquiry arrives and whoever is on shift.
Conversion & booking
From first touch to booked call, with fewer places to fall out.
For businesses getting enquiries that don’t become conversations.
Your leads aren’t cold.
They’re waiting, and the business that replies first usually wins the work.
The delay is the decision
An enquiry answered the next morning competes against three that were answered within the hour.
Follow-up depends on mood
It happens on a quiet day and doesn’t on a busy one, which means it fails exactly when volume is highest.
No-shows get absorbed
An empty slot costs the same as a full one. Treated as normal, it never gets fixed.
What you get
The things that will exist
Booking flow and calendar
A path from interested to booked in two steps, with real availability rather than a callback promise.
Qualification logic
The questions that separate the work you want from the work you don’t, asked before the call.
Reminders and no-show recovery
Confirmations before, prompts on the day, and a defined path back for anyone who misses.
CRM pipeline setup
Stages that match how you actually sell, so a lead’s position is a fact rather than a guess.
Handoff to your team
Who picks it up, what they see, and what happens if they don’t. Defined rather than assumed.
Where we start
What we’d look at first
Before any package gets proposed. None of this requires you to have tidied anything up first.
How long a lead waits
Time from enquiry to first human reply, measured across your last few weeks rather than estimated.
Where enquiries land
Every inbox, form, DM and phone line an enquiry can arrive through, including the ones nobody owns.
What happens after the first reply
The steps between first contact and a booked call, and which one loses the most people.
Sequence
Your first 30, 60 and 90 days
First 30 days
Stop the leak
Consolidate where enquiries land, put an immediate acknowledgement behind every one, and start recording response times.
Next 30
Shorten the path
Booking, qualification and reminders go live as one flow, so getting into the diary stops depending on a back-and-forth.
Then
Close the gaps
No-show recovery and handoff rules go in, and the pipeline stages get corrected against what actually happens.
A sequence, not a set of deadlines. What moves first depends on what we find in the first two weeks.
The split
What we handle and what we need from you
Published before the first call, so nobody discovers halfway through that the work needed more of your week than anyone said.
| Minchin handles |
|
|---|---|
| You provide |
|
| Shared |
|
How this gets judged
Four numbers, agreed before we build
Enquiry
Someone asks, through any channel you run.
First response
Measured in minutes, not in whether it happened.
Booked
A slot in the diary, chosen by them.
Attended
They turned up. The only one of the four that pays.
Where a buyer touches several channels before they enquire, attribution gets approximate. We’ll tell you when a number is an estimate rather than presenting it as fact.
Fit
Who this is for
This is for you if…
- Enquiries sit in an inbox until someone remembers them
- Follow-up depends on who’s having a quiet day
- No-shows are a normal part of your week
- More than one person touches a lead before it’s booked
- Booking a call with you takes more than two steps
This is NOT for you if…
- You aren’t generating enquiries yet, so start with Lead systems
- You don’t want any automated message sent in your name
- Your sales process changes with every deal
Before you book
Questions we get asked first
What does this cost?
Scoped after the first call, once we know how many channels enquiries arrive through and what your CRM already does. You get a fixed build fee. Where a tool needs a paid plan, it’s billed to you directly rather than through us.
Will this make us sound automated?
The first message is short, accurate and says a person is coming. It doesn’t pretend to be one. You approve every piece of wording before it sends, and anything that doesn’t sound like you gets rewritten.
Do we have to change CRM?
Usually not. We build on the one you have wherever it can do the job. If it genuinely can’t, we’ll say so and explain what changing would involve rather than quietly working around it.
What if we already reply quickly?
Then the gain is elsewhere, usually in no-shows, qualification, or the handoff between people. We measure before proposing, so you don’t pay to fix something that isn’t broken.
Who handles the calls once they’re booked?
You do. This builds the path to the conversation and makes sure the right people arrive on it. We don’t sell for you.
How much of my team’s time does this take?
Most of it lands in the first fortnight: access, and a session explaining how you sell today. After that it’s reviewing wording and answering blockers within two working days.
What if the automation sends something wrong?
Everything is tested against real scenarios before it goes live, and every sequence has an off switch you control. When something does misfire, that’s a one-working-day fix.
See how long your leads currently wait.
One call, no deck. We’ll tell you what we’d build first and what it would take.